RFP 2026-01: Lexington, Buena Vista, and Rockbridge Tourism Mktg AOR

Lexington, Buena Vista & Rockbridge Tourism is issuing this Request for Proposal to solicit proposals from qualified firms with substantial experience in destination marketing and the visitor economy to serve as the Agency of Record to Tourism. Firms must demonstrate their experience in developing and implementing integrated marketing, advertising, branding, digital marketing, content development, and media strategies that drive visitation, overnight stays, visitor spending, and tourism-related economic impact. The selected firm will provide strategic direction to ensure the regional brand is properly conveyed across all programs and channels.